It has been a while since we held an “In Memoriam” for any of our games, the last being the far too soon passing of Luck & Logic in 2017. Today we are gathered to remember the Transformers TCG. On July 20th, Hasbro and Wizards of the Coast posted the following to the official website and to the official Facebook page:
“Titan Masters Attack is the Transformers TCG Final Release.
For over two years, Wizards of the Coast has worked to create a great action TCG brand with the Transformers TCG. While the retailer and player community continued to grow, our product offerings didn’t meet the expectations of the broader fan base to engage further with the brand. Additionally, the current global situation posed by the COVID-19 pandemic presented additional hurdles. As such, Titan Masters Attack released on May 29, is the game’s final TCG release.
We are informing our players and retailers so they can make the best decisions regarding event participation and product ordering.
The Transformers TCG team wishes to recognize the tremendous effort that fans and retailers put into building a great community.
“The Transformers TCG was truly a labor of love for the Wizards team, and we saw that enthusiasm and love echoed by players across the world,” said Drew Nolosco, Wizards of the Coast Global Brand Manager. “We are grateful to our fans, content creators, retailers, and distributors for the enthusiasm they brought to the game. The greater Transformers TCG fan community is perhaps the best TCG community I’ve had the privilege of working with.”
‘Til all are one.”
Debuting in the summer of 2018, we first had the opportunity to demo the game at Gen Con 2018. The game had the oddest booth as it wasn’t on the show floor or in the event hall, but rather set up in the halls of the convention center like some random pop-up venue. The demo was face paced and easy to pick up on. We decided we wanted to add it to the collection and purchased a couple of the 2018 Convention Packs.
We never had the opportunity to play it as much as we would have liked beyond the first set. Surprisingly our local stores seemed to support the game a bit more than most trading card games, but that probably had something to do with the fact that it was Wizards of the Coast producing the game. Granted, not much happened in the way of events or anything like that, but the shelves generally had product at all times.
What always seemed to bother me about this particular trading card game is that considering the brand, and the fact that Hasbro has most of the toy shelf space in big box stores, why wasn’t this game pushed more? The game should have been in every toy aisle in North America. Sadly, with the exception of a small endocap display that was never supported beyond the initial set, the cards could only be found in that awkward card space by the check out lanes at Wal-Mart and Target.
Still, though, the All Spark may live on.
I ran into a local content creator last week and, while discussing the game’s untimely demise, he mentioned that the hardcore of the community will continue with the game and create fan sets. We’ve seen games continue on for years after their expiration date with things like Retro DBZ continuing on the game after Score‘s original Dragon Ball Z TCG passed on. They kept the game alive so much so that Panini relaunched the game in 2014, before being discontinued in 2017 after seven sets.
That all being said, we find ourselves moving the Transformers TCG deck boxes, binders, and bulk collection from our active play shelf to our beloved Dead Trading Card Game wall. It joins the likes of the aforementioned Dragon Ball Z, Bleach, World of Warcraft, and our beloved Yu Yu Hakusho.